The Makers

Collaboration Art exists because
the future belongs to those who join
forces, not those who fight alone.

Technology, data and AI are rewriting how value is created, scaled, and delivered.

Collaboration Art focuses on acquiring and developing mid-market digital marketing agencies with a clear people-intensive DNA. Traditionally, these agencies built their competitive edge through tightly integrated, human-driven delivery models — a form of supply control rooted in expertise and relationships.

By combining this foundation with battle-tested technologies, automation, and proven processes, Collaboration Art transforms and modularises the people-intensive nature of agency work — creating scalable, efficient, and future-ready businesses.

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Our ecosystem

A growth model built for scale and stability through a purpose-driven, proven framework.

Investor-backed foundation

Spiltan’s long-term investment ensures financial strength and strategic clarity, enabling CA to grow without compromising agency independence.

Agency-powered platform

We acquire and support leading agencies, giving them the tools, freedom, and network to thrive while staying true to their identity.

Client-focused outcomes

Our agencies help ambitious brands succeed through data-driven strategies, creative excellence, and deep local market knowledge.

Board of directors

The leadership behind our long-term growth

Our board brings together seasoned experts in growth, strategy, and governance, ensuring we stay aligned with our mission while expanding with purpose.

Göran Pallmar

BOARD MEMBER

Göran has a long experience investing in fast-growing tech companies and used to be VD in Provider Investment. Previously, he was the investment manager for Spiltan, but was appointed as vice VD as of 2020. Today, he is a member of multiple management boards, including Pepins Group AB, Besedor, and Flattered.

Åsa Vajlok

CHAIRMAN OF THE BOARD

Experienced board member, with solid experience as a management consultant and HR from Capgemini Consulting and Ernst & Young.

Robin Leijonhufvud

BOARD MEMBER

One of the most experienced digital marketing professionals in the business. By day, Robin is Head of Global Customer Activation at H&M Group. Extensive experience from managerial positions at leading media agencies.

Patrik Gamryd

BOARD MEMBER

Patrik has extensive experience in business development on local, regional, and international levels, including leading the merger of Isobar Switzerland and Namics AG into Merkle DACH, Dentsu’s customer experience agency. Patrik Gamryd launched the company in six countries and built a team of 1,800 experts in digital transformation.

Gabriel Ghavami

BOARD MEMBER

Founder of GO MO Group, a subsidiary recognized for creating and sustaining value in complex, competitive markets. With two decades of experience in digital growth and organizational leadership, he brings focus on governance, profitability, and transformation.

The board has initiated a focused phase to strengthen the group’s foundation for its next stage of growth. Gabriel has been given a clear mandate to drive strategic priorities — ensuring sustainable scalability and value creation.

Fanny Lundsgård

BOARD MEMBER

Investment associate at Spiltan Invest AB, valuable experience from KPMG, PA Consulting and Carnegie investment bank.

Fredrik Sellgren

BOARD MEMBER

Fredrik is a digital business leader with 20 years of experience across Europe. He helped build TradeDoubler, led Keynote Media Group, and founded Sellbranch to bring platforms like Twitter and Bing to the Nordics. At Azerion, he scaled digital content and ad sales across Europe through 20+ acquisitions, driving growth through partnerships.

The impact

Precision execution, strategic innovation, exceptional outcomes

300min revenue (SEK)

We fuel ambitious growth journeys by investing in high-performing agencies and scalable marketing solutions that drive lasting digital impact.

Nineagencies

We partner with agencies that understand the collective power of joint efforts in a larger ecosystem.

190+digital marketers

A collective of industry specialists pushing boundaries, advancing digital performance, and building the future of marketing together.

Powered by people

We’re a diverse, tight-knit team of vision-builders

Independent at the core and united by purpose, these are the leaders behind the agencies driving the collective momentum, long-term growth, and entrepreneurial spirit that power the Collaboration Art ecosystem across markets.

Collab in our progress