WGP

With decades of experience, we pair curiosity and deep expertise to craft data‑driven search, social and analytics campaigns that care.

  • Who we are

We are seasoned digital consultants

delivering results through curiosity,

innovation and care.

We have been doing digital marketing since 2003, and we still approach every project with curiosity and care. From our offices in Stockholm and Malmö we help companies across Sweden and beyond grow online.

We cover every aspect of performance marketing: analytics and measurement, SEO, search advertising, social media, content creation and training. As a Google Partner and Bing Select Partner, we have direct access to new features and best practices.

We believe data should empower you. Through workshops we align on your goals, set KPIs, implement GA4, Tag Manager and dashboards, and then optimise with AI‑driven bidding and creative strategy. We share every insight and take pride in honest, transparent collaboration.

We’re part of the Collaboration Art network but remain an independent, people‑oriented consultancy. Our team is both skilled and genuinely engaged; we care about our clients’ businesses and work tirelessly to deliver sustainable growth.

  • Our CEO

Visionary leadership

Johan Kristiansson, CEO

Global marketing expert steering WGP with curiosity, experience and execution.

Johan became CEO of WGP in August 2024 after more than two decades in digital marketing. Before joining WGP he was Global Head of Digital Marketing Development at Ericsson for eight years and held similar roles at SAS and Live Nation.

Earlier he served as CEO of the listed game developer Starbreeze and started his career as a project manager at Forsman & Bodenfors. Colleagues say he blends curiosity with a knack for execution, quickly turning insights into action and building strong teams and complex client solutions.

  • Our offerings

Tailored services for
measurable growth

Join us at Collaboration Art and be part of a network working together to achieve great results.