In two years, Collaboration Art has grown from 2 to 160 employees. The group now comprises seven performance marketing agencies with offices in five countries. The company is on an intense and exciting growth journey and is therefore reinforcing its board with three members, who with their varied expertise and perspectives can contribute to the company’s short-term and long-term development. The goal is to establish itself as Europe’s most respected corporate group in performance marketing. “We operate in an industry where developments are extremely rapid. One of Collaboration Art’s advantages is that we are 100% focused on Performance marketing. There are significant synergies to be gained for the agencies in our group. With that in mind, we have sought board members who can support our drive for increased development and efficiency. We are very pleased to have found a good mix of personalities and skills that can propel us forward faster and more structured,” says Jonas Dahlquist, CEO of Collaboration Art.

New Board Members:

Robin Leijonhufvud
One of the most experienced digital marketing professionals in the business. By day, Robin is Head of Global Customer Activation at H&M Group. Extensive experience from managerial positions at leading media agencies.
Åsa Vajlok
Experienced board member, with a solid background as a management consultant and HR from Capgemini Consulting and Ernst & Young.
Fanny Lundsgård
Investment associate at Spiltan Invest AB, valuable experience from KPMG, PA Consulting, and Carnegie investment bank.

The board already includes Göran Pallmar, chairman and deputy CEO at Spiltan Invest, Gabriel Ghavami, CEO of GO MO Group, and Fredrik Sellgren, founder and partner of Collaboration Art.

About Collaboration Art:

Established at the end of 2021 by Fredrik Sellgren, Jonas Dahlquist, and Spiltan Invest. The group includes agencies GO MO Group, InnoSearch, Dot Sure, Web Guide Partner, Semway Norge, Densou, and Garfield Digital. The group has a turnover of about 250 MSEK and employs around 160 people.

About Spiltan Invest:

Spiltan Invest is an investment company that invests in listed and unlisted Swedish growth companies. Today, Spiltan owns a portfolio valued at approximately 9.1 billion kronor comprising tech, finance, real estate, and industry. Some of the listed holdings are Paradox Interactive, KlaraBo, and Teqnion. Among the unlisted holdings are Spiltan Fonder, Flattered, Collaboration Art, P&E Real Estate, and Carbomax. The Spiltan share is listed on the NGM PepMarket where it is traded weekly, on Tuesdays. More information is available at

For more information, contact: