Press release | January 14, 2026
Stockholm / Helsinki, January 14, 2026 – Collaboration Art, a Nordic marketing group under new leadership and backed by Investment AB Spiltan, has acquired Genero, a leading Finnish digital growth and commerce agency. The acquisition marks an important step in Collaboration Art’s strategy to build a scalable, AI-enabled marketing group by uniting specialist agencies across the Nordics.
Genero is a leading growth agency in the Finnish market, with more than 65 employees and annual revenues of approximately SEK 125 million. The company will continue to operate under its existing brand and leadership, while gaining access to Collaboration Art’s shared platform for technology, data and operational scale.
Following the acquisition, Collaboration Art will be one of the larger pan-Nordic digital marketing agency groups, with combined revenues exceeding SEK 250 million.
“Genero is exactly the kind of company we want to partner with,” says Fredrik Sellgren, founder of Collaboration Art.
“Strong culture, deep specialist competence and a clear focus on customer value. Our belief is simple: the future of digital marketing belongs to those who join forces, not those who try to fight alone.”
Collaboration Art focuses on acquiring mid-market digital agencies with a strong people-driven DNA. Traditionally, these agencies have built their competitive advantage through tightly integrated teams, experience and relationships. The group’s ambition is not to replace this model – but to evolve it.
By combining human expertise with proven processes, automation and AI, Collaboration Art modularises and scales agency work, improving quality, efficiency and long-term competitiveness.
“Technology, data and AI are fundamentally changing how value is created and delivered,” says Gabriel Ghavami, Interim CEO of Collaboration Art.
“Our role is to give strong agencies a competitive edge they could not realistically build on their own – while protecting their culture, identity and client relationships.”
For Genero, the partnership is about accelerating growth while staying true to its core values.
“Five years ago, we set an ambitious goal to become a leading Nordic growth agency, and joining Collaboration Art is a major leap toward that vision,” says Rasmus Östman, co-founder and CEO of Genero.
“This is about scaling up, not selling out. Our founding partners are becoming partners in Collaboration Art and remain fully committed to building a collective that truly bridges the gap between marketing and profitable growth. With access to a broader network and deeper expertise, we are now better equipped than ever to help Nordic companies grow.”
Genero will play a key role in Collaboration Art’s continued Nordic expansion, with Finland seen as a strategically important market for digital commerce and growth services.
Collaboration Art is backed by Investment AB Spiltan, a Swedish investment company with a portfolio valued at approximately SEK 9 billion, spanning technology, finance, real estate and industrial companies.
“Spiltan invests in companies with strong fundamentals, committed entrepreneurs and a clear long-term vision,” says Göran Pallmar, COO of Investment AB Spiltan.
“Collaboration Art fits that profile well. The acquisition of Genero is a logical step in building a scalable and competitive Nordic marketing group.”
Collaboration Art is a Nordic marketing group that acquires and develops specialist digital agencies with the ambition to combine local excellence with a shared platform for scalability, quality and innovation. The group currently comprises the agencies GO MO Group, WGP, Innosearch, Densou, Semway, Nordic Branch, Garfield and Dotsure, operating across multiple Nordic markets.
The group focuses on agencies where deep expertise, relationships and delivery quality have traditionally been the core competitive advantage. By complementing this foundation with technology, data, automation and AI, Collaboration Art transforms and modularises agency work – creating more scalable, efficient and future-ready businesses without compromising culture or customer value.
Collaboration Art exists to give its partner companies a competitive edge they could not create as standalone players.
Website: https://www.collaborationart.com/
Spiltan Invest is an investment company that, without a defined exit strategy, acquires and holds primarily minority stakes in listed and unlisted Swedish growth companies. Spiltan’s portfolio is currently valued at approximately SEK 9 billion and consists of companies operating across technology, finance, real estate and industrial sectors.
Selected listed holdings include Paradox Interactive, Bonäsudden, KlaraBo and Teqnion. Among its unlisted investments are Spiltan Fonder, Flattered, Collaboration Art, P&E Fastigheter and Eitrium.
The Spiltan share is listed on NGM Main Regulated.
Website: https://www.spiltan.se/
Genero is a Finnish digital growth agency with strong capabilities in digital marketing and commerce, and a clear focus on customer value, quality and measurable results.
The company works with ambitious brands to drive sustainable growth through data-driven strategies, high-performing execution and close client collaboration. Genero is regarded as a top-tier player in the Finnish market and continues to operate under its own brand and leadership as part of Collaboration Art.
Website: https://generogrowth.com/
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