“Through this merger, we gain a larger client base and more talent, allowing us to establish our working methodology,” says Fredrik Sellgren, founder of Collaboration Art.
The methodology replaces repetitive and time-consuming tasks with technology and AI.
“This allows us to focus on the tasks that have the greatest impact on the strategic and tactical results of campaigns,” Fredrik adds.
For Digital Media’s CEO, Søren Hyldgaard, it was essential to find a partner with strong technical expertise and solid business understanding.
“At the same time, Densou and Collaboration Art bring significant resources and competencies — not least through their eight sister agencies across the Nordics. This ensures that clients can feel confident they’re receiving market-leading service,” says Søren Hyldgaard.
More acquisitions on the way
Olivia Stokholm, who became CEO of Densou earlier this year, does not rule out additional acquisitions in Denmark. “Our goal is clear: to create real impact and growth for our clients in an increasingly complex digital world.”
About Collaboration Art
Founded at the end of 2021 by Fredrik Sellgren, Jonas Dahlquist, and Spiltan Invest, the group includes GO MO Group, InnoSearch, Dot Sure, Web Guide Partner, Semway Norge, Densou, Garfield Digital, and Nordic Branch. The group generates around 250 MSEK in revenue and employs approximately 130 people.
